Very timely and relevant to Vancity at this time:
Although I can't agree 100% with this comment, "Companies should not trust that their sales and marketing people would feed them accurate, un-tainted data. They should find data sources that are more reliable" it's probably founded in some experience.
http://www.industryweek.com/ReadArticle.aspx?ArticleID=14082&SectionID=2
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