Is It Time for Marketers to Enter the Social Whirl?

eMarketer estimates that this year experimenting marketers will spend $280 million on social network marketing in the US, and an additional $70 million in international markets, mostly to create profile pages and sponsored promotions.

See the article here.

Time To Take Another Look At Business Blogs

"A generation for whom sharing information via social networks and personal blogs is second nature will demand being addressed as human beings, without the filters applied by traditional corporate communications," says Mr. Belcher. "Marketers and PR professionals who want to remain relevant in this environment will add blogging and blogosphere literacy to their skill sets, or risk falling behind their customers."

From an interesting eMarketer article.

Ford Bold Moves

So this is interesting. Ford has a new strategy of an online documentary about how they now suck but will get back on top. Will it work? Take a look at FordBoldMoves.com

Have Broadband Will Bank

Interesting article from eMarketer.

Web Now a Mass Medium?

An interesting eMarketer article.

Build your brand through social networking.

Blogs are not (yet) corporate marketing tools

An interesting post on Adverblog.