Friday, March 31, 2006
Monday, March 20, 2006
ING online game
ING created this online game to support their new promo. Thanks Pierre for the link...
Sunday, March 19, 2006
Wednesday, March 15, 2006
Corporate Blogging - what are the benefits?
I have been trying to quantify the benefits of a corporate blog to companies like ours. Here are some interesting articles on the topic:
Google has a employee blog connected to its intranet. Here are some of the benefits they see: people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they're thinking about and what they're up to.
More here
The Harvard Business School has a interesting article about different corporate blogs and how they work. Check it out.
Here's a Business Week article.
Here's a whole list of corporate blogging guidelines.
A good marketing.org article.
A great ClickZ article on blog ROI.
If you find more along this line, please post the links...
Wm
Google has a employee blog connected to its intranet. Here are some of the benefits they see: people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they're thinking about and what they're up to.
More here
The Harvard Business School has a interesting article about different corporate blogs and how they work. Check it out.
Here's a Business Week article.
Here's a whole list of corporate blogging guidelines.
A good marketing.org article.
A great ClickZ article on blog ROI.
If you find more along this line, please post the links...
Wm
Monday, March 06, 2006
myspace.com the opportunity for marketers
myspace is one of the hottest places for teens to hang out and recently marketers have started to realize the potential of integrating a myspace presence into their campaigns. Here is an interesting article that talks about the potential of myspace and how Honda and Nike are using it.
Friday, March 03, 2006
Podcast audiences grow, but reluctant to pay
The following is from Marketing Magazine Daily email news in a piece by Chris Powell
Podcast audiences grow, but reluctant to pay
U.S. podcast audiences are expected to reach 25 million by 2008 and possibly 50 million by 2010, according to a new study from NewYork-based Internet researcher eMarketer.
The report says that an estimated 10 million Americans will watch or listen to a podcast this year, but says that many of those are one-time users. The key to increased spending in the medium, says the report, is for one-time listeners to become regular, active podcast listeners. The eMarketer report projects the active podcast audience to be three million this year, 7.5 million by 2008 and 15 million by 2010.
"The total audience for podcasts has shown meteoric growth, particularly in the U.S." said Mike Chapman, eMarketer editorial director and author of the report "Podcasting:Who’s tuning in?" in a release."The active listening audience is much smaller, but it is still set to grow rapidly."
What’s still unclear is whether people are willing to pay for these podcasts. The Ricky Gervais Show–the world’s number one podcast with an estimated three million downloads since debuting late last year–announced that it was going to charge a subscription fee after its initial 12-episode run, but many people on Internet chat boards indicated they weren’t willing to pay.
A lack of subscriber revenue could potentially be offset by ad revenue, however. The eMarketer report forecasts advertiser spending on podcasts to reach US$80 million this year and $300 million by 2010.
Podcast audiences grow, but reluctant to pay
U.S. podcast audiences are expected to reach 25 million by 2008 and possibly 50 million by 2010, according to a new study from NewYork-based Internet researcher eMarketer.
The report says that an estimated 10 million Americans will watch or listen to a podcast this year, but says that many of those are one-time users. The key to increased spending in the medium, says the report, is for one-time listeners to become regular, active podcast listeners. The eMarketer report projects the active podcast audience to be three million this year, 7.5 million by 2008 and 15 million by 2010.
"The total audience for podcasts has shown meteoric growth, particularly in the U.S." said Mike Chapman, eMarketer editorial director and author of the report "Podcasting:Who’s tuning in?" in a release."The active listening audience is much smaller, but it is still set to grow rapidly."
What’s still unclear is whether people are willing to pay for these podcasts. The Ricky Gervais Show–the world’s number one podcast with an estimated three million downloads since debuting late last year–announced that it was going to charge a subscription fee after its initial 12-episode run, but many people on Internet chat boards indicated they weren’t willing to pay.
A lack of subscriber revenue could potentially be offset by ad revenue, however. The eMarketer report forecasts advertiser spending on podcasts to reach US$80 million this year and $300 million by 2010.
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